We nurture Asia's startup ecosystem
Initiated by Sistema, Sistema Asia Capital is a Private Equity firm investing in India and SE Asia's rapidly emerging startup ecosystem.
Asia's startup ecosystem
We nurture
We focus our energy on technology
We invest in knowledge-intensive industries and aid the development of tech innovations across sectors in India and South-East Asia.
our energy
on technology
We focus

Our Investee Companies

Finding Innovative Solutions. Scaling up.

We believe that anything with the potential to change the world just needs someone to believe it does.

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qwikcilver seclore
licious subtra
lendingkart Netmeds
Healthifyme Faasos
Kissht Uniphore

Our Focus

Leveraging Technology. Building digital disruptors.

Sistema Asia Capital focuses on value creation in traditional and new age businesses that leverage technology. We are an early to mid-stage investor focusing on two broad themes -

Customer Tech

  • Specialized eCommerce with high margin of safety (GM, CM)
  • Travel & Transportation platforms with sticky customer base
  • Fintech and Digital Health with both tech and hybrid models
  • EdTech and New age media and content businesses
  • Online consumer brands

Enterprise Tech

  • Global enterprise applications that leverage frugal innovation culture
  • SAAS businesses that are inside sales and remote support driven
  • AI, VR and Big Data with specific use cases
  • Industrial Internet of Things (IOT)

Contacts

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qwikcilver

Series B round
Founded in 2007, Partnered in 2016.
Founders: Kumar Sudarsan,  Pratap TP.
Investment advisor: Andrey Terebenin.
Vision: Everything gift card.

www.qwikcilver.com
seclore

Series B round
Founded in 2009, Partnered in 2016.
Founders: Vishal Gupta, Abhijit Tannu.
Investment advisor: Sumit Jain.
Vision: Securing information wherever it goes.

www.seclore.com
licious

Series B round
Founded in 2015, Partnered in 2017.
Founders: Abhay Hanjura, Vivek Gupta.
Investment advisor: Dhruv Kapoor.
Vision: Online meat gourmet brand.

www.licious.in
subtra

Series B round
Founded in 2012, Partnered in 2017.
Founders: Samir Khandepaun.
Investment advisor: Dhruv Kapoor.
Vision: Enterprise subscription management platform.

subtra.com
LendingKart

Series C round
Founded in 2014, Partnered in 2017.
Founders: Harshvardhan Lunia, Mukul Sachan.
Investment advisor: Dhruv Kapoor.
Vision: Digital SME lending company.

www.lendingkart.com
Netmeds

Series B round
Founded in 2015, Partnered October 2017.
Founder: Pradeep Dadha.
Investment advisor: Andrey Terebenin
Vision: Netmeds is poised to take over the country’s market and become ‘India ki Pharmacy’.

https://www.netmeds.com/
Healthifyme

Series B round
Founded in 2012, Partnered February 2018.
Founder: Tushar Vashisht and Sachin Shenoy.
Investment advisor: Andrey Terebenin.
Vision: Healthy living made easy, fun and affordable.

http://healthifyme.com
Faasos

Series C round
Founded in 2011, Partnered in 2018.
Founder: Jaydeep Barman, Kallol Banerjee.
Investment advisor: Andrey Terebenin.
Vision: Multi-brand web and mobile-based cloud kitchen.

https://order.faasos.io
Kissht

Series C round
Founded in 2015, Partnered in 2018.
Founder: Krishnan Vishwanathan.
Investment advisor: Dhruv Kapoor.
Vision: EMI-based purchase and personal loans platform.

https://kissht.com
Uniphore

Series C round
Founded in 2008, Partnered in 2019.
Founders: Umesh Sachdev, Ravi Saraogi.
Investment advisor: Sumit Jain.
Vision: Redefine customer service through Conversational AI technology.

https://www.uniphore.com/

Andrey Terebenin

Managing Partner, Sistema Asia Capital (India)

Andrey is Managing Partner of Sistema Asia Capital (SA Cap) Advisory, based out of New Delhi. At SA Cap Advisory, Andrey oversees the entire investment portfolio. He serves as a Board member of Qwikcilver, Netmeds, HealthifyMe and Faasos.

Prior to the engagement to SA Cap Advisory, Andrey acted as Senior VP at Sistema head office in Moscow for four years (2011-2015). He managed portfolio of 3 direct investments of Sistema – Binnopharm, Detsky Mir and Concept Club and has also acted as their Board Member. In 2006-2011 he supervised relationships with investors of Sistema (LSE-listed), and MTS (NYSE-listed). In 2001-2006 Andrey was the Managing Director at Triangle Porter Novelli, a leading communications agency in Russia. In 1990s Andrey has played a key role in opening up Russian offices of Dun & Bradstreet and AIG and built up their businesses at an early stage.

Andrey has graduated from Moscow Institute of International Relationships. He loves diving and is fond of culture trips.